Natli is a well-known confectionery in Tehran which planned to expand and develop into franchised stores all around the country. To show this development, we wrote a story about a little girl who finds a magical sweet. When she plants the sweet, a sweets’ tree grows. By planting the fruits of this tree, anyone could have their own sweet based on their own taste.
We are the narrators of the brand’s moments; from past to the future; from mission to vision. Stories shed light on every undiscovered corner of a brand; they evoke deep emotions, introducing countless creative possibilities which will ultimately show up in brand’s touch points.