In 2019, we were appointed by Iranian Graphic Design Society to design the whole communications and touchpoints for the World Design Day. The theme introduced by Ico-D was “Women in Design”. Our approach was to show that women in design are hardly visible. We designed a system based on parallel lines which made reading difficult, and behind these lines we put our messages. The viewers needed to narrow their eyes and pay attention to what was going on behind those lines. The trophies given to three senior women designers, followed this pattern too so that their names were hidden behind long parallel lines.