In farsi, ma’danchi means miner. Incidentally, Mr. Madanchi is an Iranian miner who loves buying souvenirs from the cities he voyages to because of his job. When he saw how much people are interested in what he brings with himself, he decided to offer these souvenirs in some branded packages. We decided to design witty and quite inexpensive labels for packaging. A map of Iran is printed on the back of packs which shows which city this product is coming from.