Natli is a well-known confectionery in Tehran which planned to expand and develop into franchised stores all around the country. To show this development, we wrote a story about a little girl who finds a magical sweet. When she plants the sweet, a sweets’ tree grows. By planting the fruits of this tree, anyone could have their own sweet based on their own taste.
The visual identity we designed for Natli was a dynamic system with a number of logos in line with the brand moto (“Sweets Garden”) which could be adopted for different products, purposes and spaces such as coffeeshop, bakery, store and etc.