Saraye Abrisham

Rug Department Store

Saraye Abrisham (The Silk Hall) is a department store in Tehran selling carpets. Based on their brand strategy, they put their focus on women as their main customers. Saraye Abrisham is eager to work towards women empowerment.
Considering the brand name, we employed forms inspired by butterfly and cocoon to create multiple images which their mix and match can deliver various messages on billboards, posters, and other touchpoints.