Zi is haircare products manufacturer. Packaging design for this brand from scratch was a fun job until we realized that we cannot use any image of women’s healthy vibrant hair in our design. To overcome this restriction, we use our brand story for Zi. In this particular brand story, there is a fairy who transforms into six different animals in six days. Each animal represents one of Zi’s six SKUs. We took these animals not only to create hair for the brand’s models, but also to design the interior graphics of the brand’s office.
The project was shortlisted for many awards internationally and won trophies from New York festivals and Gerety Awards.